How to Make Your Charity Profile Stand Out

Your WellFunded profile is one of the first things a donor or fundholder sees. A clear, complete profile helps you build trust and get discovered by the right funders.

Here’s how to make yours stand out.

1. Write a Clear Overview

Keep it simple. Your mission and program summary should quickly explain who you serve, what you do, and why it matters.

Avoid sector jargon and long descriptions. Aim for clarity over length.

2. Use Smart, Specific Tags

Tags help donors find your organization when they search by topic, location, or leadership type. The more accurate your tags, the better your chances of showing up in the right searches.

3. Add a Logo and Leadership Info

A profile with visuals feels complete and credible. Upload your logo, then add headshots, names, and roles for key team members.

4. Keep Everything Up to Date

Outdated profiles can raise red flags for donors. Make sure your financials, team, and contact info reflect your most current details.

Ready to Level Up Your Profile?

Standing out starts with a strong foundation. By keeping your profile clear, complete, and current, you make it easier for donors to find and fund your work.

Need more help? Reach out to our team or join a weekly webinar.