Making Your Charity Profile Visually Complete

Your profile on WellFunded is often the first thing a funder sees. A well-completed profile signals credibility and helps build trust faster. While your mission, programs, and financials matter, your visuals—such as logos and team photos—play a key role in how funders perceive your organization.

In this guide, we’ll walk through how to visually complete your profile and explain why it matters.

Why Visuals Matter

Funders browsing WellFunded often scan dozens of profiles at once. A missing logo or incomplete team section can make your charity feel less prepared or harder to evaluate. Clear visuals help:

• Build instant recognition
• Signal that your profile is up to date
• Create a more professional and funder-ready impression

Uploading a Logo

Your logo appears at the top of your profile and in search results. A high-quality logo adds legitimacy and ensures you’re easily recognizable.

Tips for uploading your logo:

• Use a square or landscape layout
• Minimum size: 400 x 400 pixels
• File type: PNG or JPG
• Avoid text-heavy or blurry logos

Adding Leadership Photos

The leadership section gives funders a sense of who is behind your work. Including names, roles, and photos helps humanize your organization and shows transparency.

To complete this section:

• Add headshots (ideally professional or consistent in style)
• Include full names and job titles
• Keep bios short and relevant

Final Checklist

Before you move on, make sure:

• Your logo is uploaded and correctly sized
• You’ve added at least one team member with a photo
• All blank fields are completed
• Optional visuals are uploaded if available

What’s Next?

Once your profile looks visually complete, you can move on to adding a project or refining your impact tags.

Need more help? Reach out to our team or join a weekly webinar.