We believe generosity deserves the best.
We believe giving should be simple, transparent, and impactful. WellFunded is building the technology and infrastructure to power the next generation of philanthropy in Canada.
Thoughtful generosity at scale
Make Giving Equitable
Every charity deserves to be discovered by aligned funders. Right now, fundraising rewards fundraising, not impact. We believe in levelling the playing field.
Make Giving Efficient
Shared infrastructure means charities stop filling out redundant applications and donors stop doing duplicate research. The problems of tomorrow are too big to go it alone.
Make Giving Effective
Too much data lives and dies in PDFs. We believe the philanthropy of the future is informed and inspired by real impact measurement.
Growing together
In charitable assets
Charities indexed
Accounts
Customer retention
What guides us
Partnership First
We're always better together. Real infrastructure gets built through collaboration: with each of us co-creating part of a better benevolence.
The Future Isn't Waiting
Everything is being reshaped and business as usual isn't an option. We move fast, reimagine old systems, and build for the world that's coming—not the one that was.
No BS, Just Honest Work
We say what we mean and do what we say. No jargon, no spin. Just real people solving real problems with straightforward solutions.
Keep Money Moving
Every decision starts with one question: does this remove friction between generosity and impact on the ground?
Built from firsthand experience
We helped build Charitable Impact, Canada's first online DAF. Jeff left to run a charity, while Daniel built successful businesses in other sectors. Both saw the same problem from different angles: donor advised funds had no shared infrastructure for discovery, due diligence, or strategic giving.
DAF providers were building the same tools separately. Wealth advisors lacked the resources to guide clients effectively. Foundations drowned in redundant applications. Charities couldn't connect with aligned funders. And billions of dollars sat waiting to flow to communities that needed it.
We reconnected over a shared question: what if there was central infrastructure for the entire ecosystem? What if charities filled out one profile instead of hundreds? What if due diligence was shared, not duplicated? What if wealth advisors had professional tools without building research teams?
A group of foundations and philanthropists who shared this vision funded the initial product. Today, WellFunded serves DAF providers, advisors, and foundations managing over $1.3B in charitable assets—with 100% customer retention. But we're just getting started building the infrastructure Canadian philanthropy needs.
Meet the people behind WellFunded
Jeff Golby
CEO & Co-Founder
Jeff has sat on every side of the philanthropy table. He was part of the founding team at Charitable Impact, Canada's first online DAF, helping scale it from $3M to $115M in assets. He's advised Canada's wealthiest families on complex charitable gifts, led a peer-to-peer fundraising technology startup, and spent a decade as CEO of Acts for Water, one of Canada's oldest clean water charities. These experiences gave him firsthand insight into the infrastructure gap between generous donors and the charities doing the work—and the conviction that technology could close it.
Daniel Wintschel
CTO & Co-Founder
Dan was the first software engineer at Charitable Impact, where he spent seven years building the technology platform that has now facilitated over $1.4 billion in donations. He's since founded and exited a successful company, bringing deep expertise in financial services compliance and scalable architecture. His connection to philanthropy is personal: growing up below the poverty line and relying on the charity of others, combined with years serving on charity boards and advocating for mental health and social justice. All of this fuels his commitment to building infrastructure that makes generosity work better for everyone.
Guided by sector expertise
Serena Hak
Advisor
Toronto-based Wealth Advisor with CI Private Wealth and Executive Director of The Donor Motivation Program Canada. Named one of WXN's Top 100 Most Powerful Women in Canada. Serena points to where the future of informed, inspired philanthropic advising is heading. She provides us with an ear to the ground on the sector and the realities it faces everyday.
Broek Bosma
Advisor
President of the Vancouver Symphony Foundation and Chief Advancement Officer for the Vancouver Symphony Orchestra and VSO School of Music. Broek provides invaluable guidance having raised millions alongside Canada's wealthiest donors.
Darian Kovacs
Advisor
Founder of Jelly Marketing and active philanthropist and Indigenous Leader, Darian provides perspective from the fund holder, marketing and community side and helps shape product strategy for major donors.
Mark Beckles
Advisor
Mark is a former Sr. RBC executive with 35 years in banking and wealth management. Capturing Mark's professional and personal accomplishments in a few sentences is impossible, but he brings institutional expertise in fiduciary responsibility, insight into government and Sr. stakeholder management and wise council to our startup.
Join us in building the future of philanthropy
Whether you're a donor looking to give smarter, an advisor wanting to serve clients better, or a foundation ready to modernize—we'd love to hear from you.